Your guide to e-commerce

Your guide to e-Commerce

Starting your own e-commerce business is exciting and commendable. Starting any business, including e-commerce, requires thorough brainstorming and ideation encompassing the name, logo, framework, and a lot more. While there are a variety of e-commerce platforms to choose from or to get inspired, before plunging into this path, it is important to understand some basics of e-commerce. This shall not only help make your choice easier but also make you understand how this industry works. So without much ado let’s start.

What is an eCommerce platform?

An e-commerce platform is a place that lets you sell or fulfill orders comprehensively and easily. You can cater to a large audience and geographical, logistical, and other barriers are wiped off as you can sell your products to anywhere across the country from sitting at your place. While the basic understanding to which people assign e-commerce is cataloging and accepting orders. However, thinking e-commerce is merely limited to these 2 aspects may be a little erroneous.

The E-commerce platform is the place from where you control your entire business, ranging from cataloging to marketing. You should be educated or well-informed about the tools and marketing gimmicks that your platform offers, to make the best of your business.

What types of eCommerce platforms are there?

Before delving into the types of platforms, it is essential to first understand what hosting is. Hosting is storing the information on a server that enables customers to view your products and information related to them.

Every website has a dedicated hosting and it may either be in-built, self, or open-source.


Some platforms offer hosting and in this case, you needn’t worry about the hosting or additional fees. Choosing a platform that has to host saves you the extra anxiety and gives you a mental space to exclusively focus on your business.


Self-hosted, or non-hosted, eCommerce platforms ask the seller to pay rent or use their own server space. This may get a little strenuous as the merchant himself has to tackle all the bugs, updates, management, and maintenance.
Self-hosted platforms are generally open-source and utilize a third party to host your website information. Third-party sourcing alternatives levy fees for their services and these expenses rapidly add up.

What types of eCommerce are there?

There are four varieties of ecommerce: B2C (business-to-consumer), B2B (business-to-business), C2B (consumer-to-business), and C2C (consumer-to-consumer).

  • B2B: In this business module, the target audience of a business is another business.
  • B2C: In this type, any business sells its products to consumers.
  • C2B: Consumers also have selling prowess and can sell their services to businesses. This may encompass a rating or social media post for a few bucks.
  • C2C: Consumers can also sell to one another and this is a growing module.

Once you figure out the model of your business, it shall surely help you choose the e-commerce platform.

What does a great eCommerce experience mean to you?

At the end of the day, it is important to understand what you aspire to get out of your e-commerce. It is essential to pen down your values and aspirations and draw the connections how a particular platform is in sync with them.  While e-commerce is a joy ride, but in the end, it is very subjective so no one platform may be the paragon for everyone.

Nonetheless, if you want to set up your e-commerce and are seeking for a trustworthy platform, you can try Hokosoko. It is a B2C marketplace where in you can garner customers based on your preference.

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